This course will be held in 2025.

Info

Dates: 18th August – 29th August 2025
Lecturer: Dr. Yves Staudt
Course type: Compulsory Optional Subject (Summer School)
Related degree levels and programs:
BA in Digital Business Management (DBM), Computational and Data Science (CDS), Information Science (IS), Software Engineering (SE), Information, Media and Communication (IMC);
MA in User Experience and Data Visualisation (MSc UX Design), Business Process Management and Data Driven Engineering (BPMDDE).
Workload: 120 hours
Credits: 4 ECTS

Dr. Yves Staudt

Dr. Yves Staudt is an associate professor in applied data science at the University of Applied Sciences of the Grisons. With over 12 years of experience, he focuses on developing data strategies and aligning them with customer needs to drive innovative product and service solutions. He holds a PhD in actuarial science.

 

Synopsis

In this course, participants will discover how to apply data strategies and AI tools to develop customer-centric products and services driven by actionable insights.

Course goal / Guiding idea

To equip students with practical skills for implementing data-driven frameworks and AI tools in product development while ensuring continuous customer-centric feedback.

Course content

  • Introduction to Data-Driven Product Development
  • Data Strategy and Quality
  • Explorative Data Analysis
  • Customer-Centric Development
  • Prototyping and Testing
  • Practical Case Study

Learning outcomes

  • Develop data strategies tailored to product development.
  • Apply data thinking principles for innovative solutions.
  • Analyse customer data to inform product design and service improvements.
  • Implement and test prototypes aligned with customer needs.

Course readings

TBA

Course schedule and location

  • Venue: University of Zadar, SEP Building, Š. Vitasovića 1, 23000 Zadar
  • Lecture room: SEP03
  • Schedule: Monday to Friday, from 9:00 to 16:00 (daily lectures)